Why Buying Local Matters More Than You Think
- Eutierria Essence
- May 13
- 3 min read
When you walk into a big box store, what do you see?

Shelves stacked high. Products lined up in endless rows. Prices slashed to the lowest possible margins. But what you don’t see is the human story behind what’s being sold.
There’s no conversation about how something was made, no glimpse into the passion or purpose that brought it to life.
When you shop local, you see it all and that makes all the difference.
Quality Over Quantity
Small businesses create and curate with a kind of care that can’t be mass-produced. From
handcrafted jewelry to farm-fresh produce, you’ll notice the difference the moment you touch, taste, or wear it.

At Eutierria Essence, every gemstone chip tree, tie-dye shirt, or handcrafted item carries hours of love, creativity, and intention. We’re not just producing inventory we’re creating pieces of joy that connect people to the natural world and to something deeper within themselves. Sure, a big box store might offer something cheaper. But when you shop local, you're not just buying a thing you’re investing in craftsmanship, originality, and peace of mind. You know exactly where it came from, how it was made, and who made it.
The Faces Behind the Tables
One of the most magical things about shopping local is meeting your makers.
At every farmers market, craft fair, or local event, you’ll find real people behind every booth each with a story, a mission, and a heartbeat driving their work.
For us, that heartbeat is our family. Our kids are a part of everything we do. Our almost-3-year-old proudly hands out business cards to customers, and our almost-2-year-old hams it up with every smile and wave. They’re the reason we pour so much love and energy into what we create because we're building something lasting for them. Every small vendor you meet has their own why. Ask them. You might hear about a dream born in a garage, a career change sparked by passion, or a tradition carried through generations.
When you shop local, you’re not just supporting a product you’re supporting a story.
The Ripple Effect: Community Impact

Did you know that for every $100 spent at a local small business, $68 stays in your community? Compare that to a chain store, where only about $43 stays local or a major online retailer, where it’s far less.
When you support local, you’re:
✔️ Keeping neighbors employed
✔️ Strengthening the local economy
✔️ Preserving the unique character of your town
You're also helping fund local schools, parks, and public services instead of padding a billionaire’s bottom line. And local businesses give back. They donate to fundraisers, sponsor youth teams, volunteer at events, and lift up others in the community. When they thrive, we all thrive.
It’s Better for the Earth, Too

Shopping local often means shopping smarter for the planet. Less fuel, less packaging, fewer emissions. Local farmers, artists, and creators tend to source materials sustainably, grow with care, and use eco-friendly practices. When you buy from them, you’re not just supporting a person you’re making a conscious, low-impact choice that adds up.
Unique Products, Not Mass-Produced Clones
Whether it’s a handmade candle with even the jar itself crafted by the artisan, a stunning wall clock made from beautifully pressed flowers encased in resin, or a one-of-a-kind hand-dyed shirt swirling with color and intention, these are pieces you simply can’t find anywhere else.

More Than Shopping: Building Relationships
Going to your local farmers market or artisan fair isn’t just about crossing things off your list it’s about experiencing your community. Its where you bump into neighbors, discover new talents, chat with growers and makers, and build real relationships. These moments can’t be boxed or shipped. We invite you to explore, to connect, and to slow down long enough to see the stories behind the booths. When you buy local, you’re not just making a purchase you’re weaving yourself into the fabric of your community.
🌿 Join Us at Your Local Market! 🌿
This month, make a plan to visit your local Farmers Market, Craft Fair, Festival, or Event. Come see the passion, the craftsmanship, and the joyful faces (ours included!) waiting to welcome you. Every small purchase adds up to a big difference not just for small businesses like ours, but for the heart of your entire community.
Let’s build something beautiful together one handshake, one smile, one handmade treasure at a time. 💚

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